Business is all about serving the needs of one’s customers and clients while doing it in such a way that everyone can be proud. One core value is obviously the economic one, that is, business is expected to be profitable and to make money for the owners, shareholders, and investors. However, business is further expected to achieve this economic value in conformity with the value of legality, but also, since the law may be non-existent, deficient, or not enforced, with the value of morality. That is, business must act in a profitable, legal, and moral manner. Today, moreover, business must deal with another value – the expectation that business, as it grows and especially once it attains a certain size, wealth, and prominence, be “socially responsible.” As such, above and beyond the responsibility to act legally and morally in the pursuit of profit is the notion of social responsibility, which typically today in a business context is called “corporate social responsibility” (CSR). The law defines legal accountability; ethics determines moral accountability, but ascertaining the definition, nature, extent of, and rationale for, the value social responsibility emerges as an even more challenging task.
Value es are rankings or priorities that a person establishes for one’s norms and beliefs. Values express what the chief end of life is, the highest good, and what things in life are worthwhile or desirable. Deeply held values can drive behavior. Moral values are generally held to be intrinsic. Accordingly, if one holds morality to be an intrinsic value, then one must be moral regardless of the circumstances and consequences.
Let’s look at a platform to make few more happy and create a smile on faces who look to the better. It’s not a physical or documentary binding to get in to CSR ; but definitely a moral evolve; an unfound happiness thy shall seek.
Let’s discuss CSR. Let’s create more happy society.